Immersive technology enables us to merge the physical and virtual words(and vice versa). Mixed realities are changing the way we shop, interact on social media and most importantly, how to tell stories.
You all must have read or heard about Augmented reality, virtual reality, mixed reality but what about Extended reality?
Extended Reality (XR) encompasses all realities. It's an umbrella term that encompasses everything: 360-degree video, augmented, virtual, and mixed realities, and whatever other realities might be created in the future.
Platforms like Unity are embracing the term XR. Interestingly, the title of one of their top developers, Sarah Stumbo, is "XR evangelist".
XR has always been an acknowledged technology; it just didn't have a name. Now it's disrupting the news media. healthcare, film, retail, and marketing industries.
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